Make your career switch from


Not fear

Helping Purpose-seeking women to change careers without overwhelm. Get clarity, gain alignment, get in control and strategize their career.

Let’s work together to make your career serve you, and not otherwise.

Are you feeling lost an unsure about what you have to offer?

  • Do you feel trapped in a job that only pays the bills?
  • Do you want to change industries or job positions?
  • Do you feel stuck in a job you hate?
  • Did you wake up this morning excited to face the day?

It is what you do reflecting who you are?


With a plan and sound strategy I will help you strengthen your courage, and make those heart-led changes so you will be able to dare and show up for yourself taking steps outside of your comfort zone. Designing an strategy so your career will fit in into your life, not the other way around.

Who am I

I am a certified coach and mentor.

I’ve been working leading and coaching teams in international enterprises for more than 5 years. On a personal level, I’ve always been a coach, as well,  without even knowing, being the person to go to my friends and family always they need to take an important decision for advice.

I’ve been able to take risks, and make happen in my life what I always wanted to happen. I successfully change careers three times. Would you like to be able to do this yourself? Take ownership of your career and adjust the sails of your ship, everytime you need it.

I did it myself, following my own method, a mix of Coaching exercises and personal experience. I put everything together to help you in my Heart-led Career Change Program.


My Heart-led career change program breaks it down into three stages, so you can 100% tailor it to your own needs:

I´m here to be your accountability partner, to give you a safe space and reflect your own thoughts, in order to get clarity.

And give you the tools to take the right decisions for yourself.

My life experience in all my coaching programs has been key in creating my method, now I want to share it with you and make that difference for you as well.

Check out my client's experience:

I couldn't recommend Joana more highly.
A very logical, thoughtful and honest coach who helped me understand not only the way to make the right calls but why they are the right calls too, equipping me to make the right decisions moving forward.

Completely honest and entirely helpful.


- KATE W. -

- KATE W. -

Book a call with me to learn how my program can help you to take ownership of your career.