Show up Authentically from


Not fear

Helping Purpose-seeking women who are ready to show up authentically in life. Taking action, responsibility and stop doubting themselves.

Let’s work together to achieve the goals right now are only dreams.

How Can I help you?

Find Purpose – Find the clarity and drive in your why.
Set Goals – Learn how to set goals and achieve them.
Confidence – Grow your self-belief and your confidence.
Take Action – Design and strategy and don’t let fears take the lead.
Momentum – Find drive and motivation to move forward.
Accountability – Having a safe space without judgement, where you can be authentic and thrive.

Who am I ?


I’ve been working in the Travel Industry, creating strategies and training teams for the last 10 years of my life. Personally, I’ve always been a coach, being the person to go for my friends and family every time they needed advice.

I have the gift to make decisions quickly, always with a plan and strategy, and make it work the way I want. I’ve been able to take risks and make the necessary changes in my life when it was needed. I successfully completed three career changes, moved two times to different countries and started from scratch, dared to make solo trips, and constantly improved my relationship with myself and others.
Would you like to be able to do this yourself? Take ownership of your life and adjust your ship’s sails every time you need them, without getting stuck and overwhelmed.

I’ve been able to do the necessary inner work to be the most authentic version of myself and have a life that serves me in every aspect: career, relationships, self-confidence and personal growth.


Working with me will be a game changer for you if :

– What if? Is the more repetitive question in your life.

– You see other women living their best lives,  going “ALL IN” in their lives. And you just do not know-how.

– You do not really know yourself or what you want. But you want to be able to do much more.

– It’s hard for you to make decisions or make any changes.

– You tend to say “yes” a lot, even when you want to say no.

– You feel that you do not “fit” in your current life, but you do not see the way out.

– You dream big, but you consider you will never be capable of being where you want.

– You confuse being “courageous” with being “lucky”.


What my clients say about me:

I couldn't recommend Joana more highly.
A very logical, thoughtful and honest coach who helped me understand not only the way to make the right calls but why they are the right calls too, equipping me to make the right decisions moving forward.

Completely honest and entirely helpful.

January 2021

- Kate W, UK -

- KATE W. -

Book a 30 min vibe call, to asses your case, and make a plan that works for you.